CEO Ned Dolese Interviewed on Radio

As part of PICA’s marketing for its commercial insurance product in Louisiana, CEO Ned Dolese appeared on the Scott Innes Mornings! radio show in Baton Rouge.  Innes’ show, which broadcasts on Classic Hits 103.3, has a wide reach in the state and has been a fixture in the Baton Rouge market for ten years.

During his time on the show, Ned was asked a wide variety of questions and discussed several different topics with Scott.  “The experience was great.  He asked about fishing, producing a rap artist, and insurance,” Ned said. 

Ned’s radio appearance proved highly beneficial for PICA brand awareness in the state.  “I think it’s gotten us some name recognition.  It’s let people in the Baton Rouge market know we are out there,” he said.  Digital inquiries and leads for PICA commercial coverage spiked in the days following Ned’s appearance on the show. 

Speaking about his experience, Ned indicated that he would absolutely go on radio again and greatly enjoyed his time on the show.  “It was a lot of fun.  It was great to be there representing PICA and helping build our presence in the state,” he said.